Ignou Management MS-07 Assignments 2015

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Ignou Management MS-07 Assignments 2015 - All students can download here Assignments of Indira Gandhi National Open University (IGNOU) Master of Business Administration (MBA) Marketing for Managers (MS-07)  first semester for academic session January 2015 & July 2015.

The following are the last dates for Submission of your assignments to the coordinator of your study centre.

First Semester : 30th April

Second Semester : 31st October

Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-I/2015
Coverage : All Blocks

✓ (a) Distinguish Product Marketing Vs Services Marketing with suitable illustrations.

(b) The essence of Marketing is a “Transaction”. Explain the underlying meaning of the above statement and give reasons in support of your answer with suitable examples.

✓ (a) What are the major objectives of promotion strategy in a manufacturing and  Marketing organization? Suggest suitable promotion mix in the following  categories :

i) Banking Services ii) Smart phones iii) Mineral Water

(b) Explain the concept of market segmentation. Why do marketing firms undertake such segmentation exercise? Discuss the major advantages and demerits with suitable examples in the recent part.

✓ (a) Discuss the importance of the Marketing Research function and its application in the current business environment. What are the advantages and disadvantages that a firm accrues. Cite any two examples of your choice in the recent part.

(b) Distinguish and discuss, cyber marketing from conventional marketing. Discuss  the advantages and limitations of cyber marketing.

✓ (a) What is New Product Development Strategy? As a product executive of a growing FMCG company discuss the various stages in the development process of a new product. You may assume any consumer product category to explain the stages.

(b) What is the role of Marketing Organization in an enterprise? Discuss the considerations involved in designing a marketing organization for Pan India Operations.


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